Based in Bangor, County Down.
Product leader / Founder / Speaker
Graeme Goulden
Product leader turned founder.
Twenty years building things people actually want, in sport, broadcast, and recruitment.
Founder of Twenty Signals and Hike. Available for speaking and advisory work.
The question I keep coming back to
Who's actually on the other side of this, and what do they need to feel like it's genuinely for them?
The short version
01I've spent twenty years chasing the same question from three different directions: who's actually on the other side of this, and what do they need to feel like it's genuinely for them?
Recruitment technology taught me to think about the person nobody was designing for. Broadcast, including the BBC's coverage of the 2012 Olympics, taught me what it costs to get it wrong in front of everyone at once. Six years at Manchester City Football Club, building a fan platform that grew past eight million members, taught me what it looks like when people genuinely love the thing you've built.
Now I run Twenty Signals, a digital consultancy in Bangor, County Down, and I still ask the same question of everything I work on.
Read the longer versionA few useful facts
The scale changes. The question doesn't.
What I do now
02Twenty Signals
I am the founder of a digital consultancy working across product strategy, digital validation, and delivery.
Visit Twenty SignalsAdvisory
I take on occasional advisory work on product, digital strategy, and event content.
See how I can helpSpeaking
I am available for talks and panels on product, digital transformation, and what twenty years across sport, broadcast, and recruitment actually teaches you about building things people use.
Speaking & advisorySelected highlights
03I built and ran Manchester City's Cityzens platform, which grew to more than eight million members worldwide. I lead the digital re-brand of the football club and brought CITY+ streaming video to City fans.
At the BBC, I helped build Connected Red Button, delivered connected TV coverage of the 2012 Olympic Games — and helped kill Ceefax. Sorry.
As Founder and CPO of Hike, I took the product from concept to a market-ready AI recruitment MVP in eight months.
I was Product lead on Universal Jobmatch for Monster & DWP, bringing serious job search power to all UK users and drove millions of visits.