About
The long version.
I have spent twenty years building products across sport, broadcast, automotive, and recruitment technology. The settings changed. The work kept coming back to people, clarity, and making something useful.
Good products start with paying close attention to the person who has to live with them.
A career in six chapters
Monster.com
Recruitment technology taught me to think about the person nobody was designing for. It is still the quickest way I know to find the gap between what a product says and what somebody actually needs.
BBC
At the BBC, I helped build Connected Red Button and product managed connected TV coverage of the 2012 Olympic Games. I also helped kill Ceefax. Sorry. It taught me what it costs to get it wrong in front of everyone at once: when millions are watching, mostly works is not much use.
Manchester City Football Club
Six years at Manchester City, building and running the Cityzens platform, taught me what it looks like when people genuinely love the thing you've built. The platform grew past eight million members worldwide.
cinch
At cinch, I worked on changing the way Britain buys a car — taking a familiar but high-friction experience and helping make it feel clearer, more digital, and more human.
Hike
I am Founder and CPO at Hike. I took the idea from concept to a market-ready AI recruitment MVP in eight months, and continue to shape the product as it grows — a useful reminder that speed and care are not opposites.
Twenty Signals
Now I run Twenty Signals, a digital consultancy in Bangor, County Down. I work with teams on product strategy, digital validation, and delivery — and still ask the same question of everything I work on.
The bit that matters
I am the person you work with at Twenty Signals. When a project needs skills beyond my own, I bring in people I trust — practitioners I have shipped things with before, and whose work I would put my name to.
Visit Twenty Signals